Author: Eric Squair
-
Remarketing? Update your privacy policy
Remarketing has been referred to as “following people around the internet” : after visiting your site, visitors begin to see your ads on other websites. For example, you may want to show ads to people who have come to your website and visited your donation page, but did not end up donating.
-
Your landing pages need some love: Google Analytics can help
Landing pages are the first page your visitors see when they visit your website – their entry point into your site. If you want to improve your online results, they are some of the best places to focus your time and energy. Google Analytics can identify your top landing pages and show you which…
-
What does “Untagged Email Campaigns” mean in Google Analytics?
When you log in to Google Analytics, you might see a warning like the one below, telling you you have ‘Untagged Email Campaigns’. What does that mean, and how can you fix it? This warning means you’re not using Google Analytics to track your email marketing – the regular email broadcasts you send out.…
-
Better data habits with Google analytics notifications
A few weeks ago a client sent me a nervous email. When he logged in to Google Analytics there was a warning that his account was on the fritz, with red alert icons and ominous language indicating that the account was somehow broken. He saw the following alert at the top right of the Google…
-
Using Google Analytics to Measure Social Media Campaigns
Two weeks from today, on July 16th, I am delivering a free webinar, with John Haydon, on using Google Analytics to measure your social media campaigns. In this 45-minute webinar, you will learn:
-
Tracking Signups as Goals in NationBuilder
If you are trying to connect with supporters of your cause, NationBuilder is incredibly powerful software for the price. And Google Analytics is incredibly powerful web analytics software at any price (though it happens to be free). In this tutorial I am going to show you a very important step in using Google Analytics…
-
How to prevent a drop in traffic after a website redesign, using Google Analytics
I got an email from a digital agency this week, asking for help. Their client was noticing a 50% drop in the number of visitors to their recently relaunched site over the same month last year. Could I check out their web analytics to figure out what was going wrong?
-
“What’s your Jelly strategy?” Let Google Analytics help you answer.
In the coming weeks someone is going to ask you what you’re planning to do with Jelly. The question will come from a colleague if you’re lucky, from someone in senior management if you’re not.
-
Google Analytics: Three Steps to Awesome
There are three key habits you need to adopt to get the most out of Google Analytics. Unfortunately, most people don’t follow them. They are simple but powerful: adopting these three habits will take your use of Google Analytics from ‘huh?’ to ‘wow!’