Category Archives: Google Analytics

Google Analytics helps you understand what's going on with your website, social media and email.

From Wikipedia:Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales...

The Single Most Important Report in Google Analytics

How to find and read the most important report in Google Analytics

If you only looked at one piece of information in Google Analytics, what should it be?

Whenever I look at a new (to me) clients’ account I go straight to this report in Google Analytics that tells me instantly how their website (and online marketing) is doing, and what needs to be done to properly set up Google Analytics.

I am going to walk you through this one report: what it is, how to set it up and what it’s trying to tell you.

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Tracking Signups as Goals in NationBuilder

NationBuilder works well with Google Analytics

If you are trying to connect with supporters of your cause, NationBuilder is incredibly powerful software for the price.  And Google Analytics is incredibly powerful web analytics software at any price (though it happens to be free).

In this tutorial I am going to show you a very important step in using Google Analytics with NationBuilder: tracking NationBuilder website conversions as goals in Google Analytics.

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