If you only looked at one piece of information in Google Analytics, what should it be?
Whenever I look at a new (to me) clients’ account I go straight to this report in Google Analytics that tells me instantly how their website (and online marketing) is doing, and what needs to be done to properly set up Google Analytics.
I am going to walk you through this one report: what it is, how to set it up and what it’s trying to tell you.
A few weeks ago a client sent me a nervous email. When he logged in to Google Analytics there was a warning that his account was on the fritz, with red alert icons and ominous language indicating that the account was somehow broken.
He saw the following alert at the top right of the Google Analytics administration panel:
Two weeks from today, on July 16th, I am delivering a free webinar, with John Haydon, on using Google Analytics to measure your social media campaigns.
In this 45-minute webinar, you will learn:
If you are trying to connect with supporters of your cause, NationBuilder is incredibly powerful software for the price. And Google Analytics is incredibly powerful web analytics software at any price (though it happens to be free).
In this tutorial I am going to show you a very important step in using Google Analytics with NationBuilder: tracking NationBuilder website conversions as goals in Google Analytics.
I got an email from a digital agency this week, asking for help. Their client was noticing a 50% drop in the number of visitors to their recently relaunched site over the same month last year.
Could I check out their web analytics to figure out what was going wrong?
In the coming weeks someone is going to ask you what you’re planning to do with Jelly. The question will come from a colleague if you’re lucky, from someone in senior management if you’re not. More
There are three key habits you need to adopt to get the most out of Google Analytics. Unfortunately, most people don’t follow them. They are simple but powerful: adopting these three habits will take your use of Google Analytics from ‘huh?‘ to ‘wow!‘ More