Everyone working online today needs to know how to measure their results, but where should you begin? I will show you the shortcuts to web analytics insights, set up your system to give you the most relevant metrics in Google Analytics and other tools and break down the process into simple steps that help you and your team focus on understanding what what is working and what isn't with your digital program.
This program combines strategic advice, technical setup, and hands-on training for your team.
I have worked with dozens of not-for-profit organizations over the past decade, setting up their web analytics to track meaningful metrics and then helping them make sense of the numbers. Now I am offering a structured program to help a group of progressive organizations add expertise in Google Analytics and other tools to their team.
We will start by developing a basic measurement plan to to identify your most valuable online metrics, based on your objectives and tactics.
You will have Google Analytics set up on your website to accurately measure your key metrics. We will also use powerful (and free) tools such as Facebook Analytics, Search Console and Keyword planner to gain insights into your online performance.
You and your team will have access to your most powerful online metrics. You will learn how to use reporting features in Google Analytics and Google Data Studio.
Weekly calls with your team will address any particular challenges your team may have and help them learn key web analytics concepts and techniques. Sessions will be recorded for later reference. Included will be key lessons to help your team write the Google Analytics Individual Qualification exam
You will learn a framework for using data in decision making with your team, including meeting agendas and coaching in running experiments.
The program will introduce your team to key online measurement tools beyond Google Analytics, including Search Console, Keyword planner, and Data Studio.
The Google Analytics Individual Qualification is a certification administered by Google. Based on free study materials from Google, participants complete a 90-minute multiple-choice online exam administered by Google to earn their qualification.
Over the first eleven weeks of the program, your team will work through the study materials provided by Google, as well as supplemental lessons from Eric. The last three weeks of the program will be focused on preparing to write the qualification exam.
Group calls will take place the last three weeks of the program, to review the GAIQ course curriculum and give your team a chance to learn from other progressive non-profit organizations. The focus will be on learning web analytics concepts and techniques to prepare your team to write the GAIQ exam - we will not share any sensitive data on these calls.
The program helps your team:
Recording Metrics that Matter We will work together to create a measurement plan that defines the metrics that matter most to your online efforts. Eric will set up Google Analytics, Search Console and Facebook Analytics to track these key metrics. If your focus is fundraising, we’ll make sure you’re capturing the data you need. If content marketing is a key component of your work, we’ll make sure you have the information you need.
Data Collecting Habits You will learn to apply key techniques to help measure your email, online ads and social media with Google Analytics. We will look at powerful (and free!) sources of web analytics data such as Google Search Console and Facebook Analytics.
Reporting and Analysis We will work together to create dashboards and regular reports that will help your team understand your online data and how to make better decisions. You will get a web analytics framework, meeting agenda and hands-on coaching to help your team use data to make better decisions.
Recap and Program End The final three weeks will be spent fine-tuning your online reports and how your team uses the data generated. Group calls with other participating organizations will prepare your team to write the Google Analytics Individual Qualification exam, a certification offered by Google. We will work through the online resources and give you the support you need to earn your IQ badge from Google (suitable for framing!).
6 participating organizations. 14 Weeks for $4,500 before August 3rd, $5,000 after. Reserve your spot with a $500 USD deposit.
ERIC SQUAIR // Instructor
My name is Eric Squair. I have worked with dozens of not-for-profit organizations over the past decade and a half, setting up their web analytics to track meaningful metrics and then helping them make sense of the numbers.
Now I am offering a structured program to help a group of progressive organizations add Google Analytics expertise on their team.
Get up and running with Google Analytics and other web analytics tools to understand what's working and what's not with your online work.
MONEY BACK GUARANTEE
If after attending 80% of group calls, every scheduled one-on-one call and completing the exercises you find this program is not working for you, I will refund your fees in full.
There is a limit of eight staff that can participate in the team calls and no limit to the number that can participate in the group calls to prepare for Google Analytics qualification. Beyond that, you can share the session recordings and course materials throughout your organization (in fact I encourage it!)
Group calls will be scheduled in advance based on what works best for the group. We will agree on a schedule beforehand for the one-on-one calls, which can be altered if circumstances require. The program moves through the stages outlined in the timeline above.
Expect to spend between a minimum of one hour and up to three hours per week during the course of this program. The only 'required' time commitment is the weekly team call with Eric.
The program will be centred around learning to use Google Analytics, but will also teach your team about other complementary (and free!) web analytics tools, including:
Facebook Analytics, for powerful metrics and audience insights
Google Search Console, to understand how your website is
Keyword Planner tool to identify search engine opportunities and
Google Data Studio to make your data accessible, easy to understand and visually attractive.
You won't be expected to share any sensitive information during the group calls at the end of the program. The program has a strong expectation of confidentiality on anything discussed.
If after attending 80% of group calls, every one-on-one call and completing the exercises you find this program is not working for you, I will refund your fees in full.
2018 Data Habits