Optimizing your ad spend, especially for charities that have a Google Grant.
When you spend money on online advertising or have a Google Grant, you want to get the best return on investment possible. Online advertising is perfectly suited to web analytics, and Data Habits is here to help.
I can help you create, manage, measure and optimize your online advertising campaigns, whether they are search, social or display campaigns.
A monthly retainer includes some or all of the following services:
- campaign planning to make sure you’re well positioned
- creating, editing and managing ads to get the best return on investment
- designing and optimizing landing pages to increase conversions
- reporting on results to give you better insights into your audience
I am especially interested (and experienced) in working with registered charities that have received (or are eligible for) a Google Grant. These grants of $300 per day in search advertising from Google are an excellent opportunity for charities to both increase the value of their website and learn more about their supporters.