Eric in 2019

Hi, I’m Eric Squair, founder of Data Habits. Since 2014 I have been helping progressive organizations to understand the effectiveness of their ads, email and social media using Google Analytics 4.

I work extensively with nonprofit clients who use: WordPress, Drupal, Engaging Networks, EveryAction, Luminate, Action Network and other popular platforms.

Do you want Google Analytics 4 to help improve your marketing ROI?

Do you need actionable recommendations to improve your use of GA4?

Would you like a clear sense of what your web data is telling you?

Tired of pretending you understand GA4, while drowning in data?

Yes, Yes, Yes & Yes? Want to get started? 

There are four parts to jumpstart your success with Google Analytics 4:

  • Phase 1 – We audit your web analytics, website traffic, all sources of online data, visitor trends and review opportunities to improve overall ROI.
  • Phase 2 – We check through your Google Analytics installation and configuration, listing insights, and updating your setup with client explanations and approval on a detailed, deep dive, mid – project call.
  • Phase 3 – We create a custom client web analytics dashboard in Google Looker Studio that highlights key metrics from GA4 and Google Search Console, based on your priorities.
  • Phase 4 – We review the Looker Studio dashboard together, make any additional edits, review next steps with final conversation to explain all updates and recommendations.


Interested in learning more?

Please get in touch with Eric Squair, eric@datahabits.com