Three free webinars on how to make the most of Google Analytics and Blackbaud Luminate. A follow up to my 2018 Blackbaud Conference session.
Earlier this month I presented a session at the 2018 Blackbaud Conference (BBCon) in Orlando. The session looked at how use Google Analytics to measure and optimize the performance of your Blackbaud Luminate site, and I co-presented with Brenna Holmes.
The conference was a series of firsts for me. It was my first time in Florida. It was the first time my plane had to fly around a hurricane to get home. And it was the first time I realized I had to do a follow up session once I got home from a conference.
There was a lot to cover in our hour long session, where we showed people how Google Analytics could help them raise more money and engage more followers online. From the questions after the session, I realized that people would benefit from a follow up session that got into the details of exactly how to make the most of Google Analytics for their Luminate site. So here are those follow up sessions.
Sign up here: Using Google Analytics with Blackbaud Luminate ‘“ Three Free Webinars
Wednesdays November 7,14 and 21st. 1pm Eastern, 10am Pacific.
I am running a workshop next week called Website Redesign with Google Analytics
In the two hour workshop, we’ll quickly review the key elements of these Google Analytics tutorials before applying them to the website redesign process.
What You Will Learn
From the registration page :
During the two hour workshop we will cover
- A brief introduction to Google Analytics, and why it’s particularly helpful with planning a website redesign
- Avoiding the most common and costly mistakes of redesigning your site (solving the baby/bathwater problem)
- Identifying your top content, your biggest opportunities to get more visitors and what’s working and what’s not on your current website
- Dashboards that will help your site redesign go smoothly
- Do you really need to redesign your site, or can you just refresh it?
While this workshop is most useful to people already using Google Analytics on their website, you don’t need to have any previous experience with the tool.
A few people have asked me if this workshop will be offered online in the future. I have not committed to that yet, but if that sounds interesting to you, please let me know!
new mode test
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I am going to walk you through this one report: what it is, how to set it up and what it’s trying to tell you.
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