Category Archives: Google Analytics How To

Google Analytics is a

Google Analytics 4 is coming

Tired wired inspired - GA 4 is here, Universal analytics is going away July 2023

Google Universal Analytics is being replaced by an entirely new technology, Google Analytics 4. Some things don’t change: Google Analytics is still based on putting tracking codes on your website (and in your mobile app) and adjusting those codes to track user behaviours.

Almost everything else about Google Analytics 4 is new. Join me for three free webinars in June to find out what to do next. Sign up for “Google Analytics 4 Progressives” here.

How to Use Google Analytics with Blackbaud Luminate – 3 Free Webinars

3 Free Webinars - Using Google Analytics and Blackbaud Luminate

Three free webinars on how to make the most of Google Analytics and Blackbaud Luminate. A follow up to my 2018 Blackbaud Conference session.

Earlier this month I presented a session at the 2018 Blackbaud Conference (BBCon) in Orlando. The session looked at how use Google Analytics to measure and optimize the performance of your Blackbaud Luminate site, and I co-presented with Brenna Holmes.

The conference was a series of firsts for me. It was my first time in Florida. It was the first time my plane had to fly around a hurricane to get home. And it was the first time I realized I had to do a follow up session once I got home from a conference.

There was a lot to cover in our hour long session, where we showed people how Google Analytics could help them raise more money and engage more followers online. From the questions after the session, I realized that people would benefit from a follow up session that got into the details of exactly how to make the most of Google Analytics for their Luminate site. So here are those follow up sessions.

Sign up here:  Using Google Analytics with Blackbaud Luminate ‘“ Three Free Webinars

Wednesdays November 7,14 and 21st. 1pm Eastern, 10am Pacific.


Google Analytics for Website Redesign

I am running a workshop next week called Website Redesign with Google Analytics

In the two hour workshop, we’ll quickly review the key elements of these Google Analytics tutorials  before applying them to the website redesign process.

What You Will Learn

From the registration page :

During the two hour workshop we will cover

  • A brief introduction to Google Analytics, and why it’s particularly helpful with planning a website redesign
  • Avoiding the most common and costly mistakes of redesigning your site (solving the baby/bathwater problem)
  • Identifying your top content, your biggest opportunities to get more visitors and what’s working and what’s not on your current website
  • Dashboards that will help your site redesign go smoothly
  • Do you really need to redesign your site, or can you just refresh it?

While this workshop is most useful to people already using Google Analytics on their website, you don’t need to have any previous experience with the tool.

Online Version

A few people have asked me if this workshop will be offered online in the future. I have not committed to that yet, but if that sounds interesting to you, please let me know!

new mode test

The Single Most Important Report in Google Analytics

How to find and read the most important report in Google Analytics

If you only looked at one piece of information in Google Analytics, what should it be?

Whenever I look at a new (to me) clients’ account I go straight to this report in Google Analytics that tells me instantly how their website (and online marketing) is doing, and what needs to be done to properly set up Google Analytics.

I am going to walk you through this one report: what it is, how to set it up and what it’s trying to tell you.


Tracking Signups as Goals in NationBuilder

NationBuilder works well with Google Analytics

If you are trying to connect with supporters of your cause, NationBuilder is incredibly powerful software for the price.   And Google Analytics is incredibly powerful web analytics software at any price (though it happens to be free).

In this tutorial I am going to show you a very important step in using Google Analytics with NationBuilder: tracking NationBuilder website conversions as goals in Google Analytics.