Category: Google Analytics How To
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Google Analytics 4 is coming
Google Universal Analytics is being replaced by an entirely new technology, Google Analytics 4. Join me for three free webinars in June to find out what to do next.
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How to Use Google Analytics with Blackbaud Luminate – 3 Free Webinars
Three free webinars on how to make the most of Google Analytics and Blackbaud Luminate. A follow up to my 2018 Blackbaud Conference session. Earlier this month I presented a session at the 2018 Blackbaud Conference (BBCon) in Orlando. The session looked at how use Google Analytics to measure and optimize the performance of your…
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Google Analytics for Website Redesign
I am running a workshop next week called Website Redesign with Google Analytics In the two hour workshop, we’ll quickly review the key elements of these Google Analytics tutorials before applying them to the website redesign process. What You Will Learn From the registration page : During the two hour workshop we will cover A…
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The Single Most Important Report in Google Analytics
If you only looked at one piece of information in Google Analytics, what should it be? Whenever I look at a new (to me) clients’ account I go straight to this report in Google Analytics that tells me instantly how their website (and online marketing) is doing, and what needs to be done to properly…
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Your landing pages need some love: Google Analytics can help
Landing pages are the first page your visitors see when they visit your website – their entry point into your site. If you want to improve your online results, they are some of the best places to focus your time and energy. Google Analytics can identify your top landing pages and show you which…
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Better data habits with Google analytics notifications
A few weeks ago a client sent me a nervous email. When he logged in to Google Analytics there was a warning that his account was on the fritz, with red alert icons and ominous language indicating that the account was somehow broken. He saw the following alert at the top right of the Google…
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Using Google Analytics to Measure Social Media Campaigns
Two weeks from today, on July 16th, I am delivering a free webinar, with John Haydon, on using Google Analytics to measure your social media campaigns. In this 45-minute webinar, you will learn:
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Tracking Signups as Goals in NationBuilder
If you are trying to connect with supporters of your cause, NationBuilder is incredibly powerful software for the price. And Google Analytics is incredibly powerful web analytics software at any price (though it happens to be free). In this tutorial I am going to show you a very important step in using Google Analytics…
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How to prevent a drop in traffic after a website redesign, using Google Analytics
I got an email from a digital agency this week, asking for help. Their client was noticing a 50% drop in the number of visitors to their recently relaunched site over the same month last year. Could I check out their web analytics to figure out what was going wrong?
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“What’s your Jelly strategy?” Let Google Analytics help you answer.
In the coming weeks someone is going to ask you what you’re planning to do with Jelly. The question will come from a colleague if you’re lucky, from someone in senior management if you’re not.