Google Universal Analytics is being replaced by an entirely new technology, Google Analytics 4. Some things don’t change: Google Analytics is still based on putting tracking codes on your website (and in your mobile app) and adjusting those codes to track user behaviours.
Almost everything else about Google Analytics 4 is new. Join me for three free webinars in June to find out what to do next. Sign up for “Google Analytics 4 Progressives” here.
Earlier this month I presented a session at the 2018 Blackbaud Conference (BBCon) in Orlando. The session looked at how use Google Analytics to measure and optimize the performance of your Blackbaud Luminate site, and I co-presented with Brenna Holmes.
The conference was a series of firsts for me. It was my first time in Florida. It was the first time my plane had to fly around a hurricane to get home. And it was the first time I realized I had to do a follow up session once I got home from a conference.
There was a lot to cover in our hour long session, where we showed people how Google Analytics could help them raise more money and engage more followers online. From the questions after the session, I realized that people would benefit from a follow up session that got into the details of exactly how to make the most of Google Analytics for their Luminate site. So here are those follow up sessions.
Sign up here: Using Google Analytics with Blackbaud Luminate ‘“ Three Free Webinars
Wednesdays November 7,14 and 21st. 1pm Eastern, 10am Pacific.
I am running a workshop next week called Website Redesign with Google Analytics
In the two hour workshop, we’ll quickly review the key elements of these Google Analytics tutorials before applying them to the website redesign process.
From the registration page :
During the two hour workshop we will cover
While this workshop is most useful to people already using Google Analytics on their website, you don’t need to have any previous experience with the tool.
A few people have asked me if this workshop will be offered online in the future. I have not committed to that yet, but if that sounds interesting to you, please let me know!
If you only looked at one piece of information in Google Analytics, what should it be?
Whenever I look at a new (to me) clients’ account I go straight to this report in Google Analytics that tells me instantly how their website (and online marketing) is doing, and what needs to be done to properly set up Google Analytics.
I am going to walk you through this one report: what it is, how to set it up and what it’s trying to tell you.
Landing pages are the first page your visitors see when they visit your website – their entry point into your site. If you want to improve your online results, they are some of the best places to focus your time and energy.
Google Analytics can identify your top landing pages and show you which ones need work. More
A few weeks ago a client sent me a nervous email. When he logged in to Google Analytics there was a warning that his account was on the fritz, with red alert icons and ominous language indicating that the account was somehow broken.
He saw the following alert at the top right of the Google Analytics administration panel:
Two weeks from today, on July 16th, I am delivering a free webinar, with John Haydon, on using Google Analytics to measure your social media campaigns.
In this 45-minute webinar, you will learn:
If you are trying to connect with supporters of your cause, NationBuilder is incredibly powerful software for the price. And Google Analytics is incredibly powerful web analytics software at any price (though it happens to be free).
In this tutorial I am going to show you a very important step in using Google Analytics with NationBuilder: tracking NationBuilder website conversions as goals in Google Analytics.
I got an email from a digital agency this week, asking for help. Their client was noticing a 50% drop in the number of visitors to their recently relaunched site over the same month last year.
Could I check out their web analytics to figure out what was going wrong?
More
In the coming weeks someone is going to ask you what you’re planning to do with Jelly. The question will come from a colleague if you’re lucky, from someone in senior management if you’re not. More