Google Universal Analytics is being replaced by an entirely new technology, Google Analytics 4. Some things don’t change: Google Analytics is still based on putting tracking codes on your website (and in your mobile app) and adjusting those codes to track user behaviours.
Almost everything else about Google Analytics 4 is new. Join me for three free webinars in June to find out what to do next. Sign up for “Google Analytics 4 Progressives” here.
Google Search Console is the best single source of information on how to improve your performance in Google search (and other search engines) It’s a free tool offered by Google, available to anyone with a gmail address and a website. Creating your account is the first step in learning how to get more website visitors from search engines.
To gain access to the account for your website, you need to prove to Google that you control your website. This requires a bit of technical knowledge: either the ability to edit a DNS entry for your website, or the ability to add or edit HTML files on your website. If those tasks are a complete mystery, share this post with the technical person who helps you manager your site. The entire process should take about 15-20 minutes to complete.
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