Engaging Networks Jumpstart
Get your marketing metrics in order so you can be more effective.
Most nonprofit digital teams have plenty of data but very little faith in it. When your numbers don’t match up, it is impossible to know what is working and what is not.
The Marketing Metrics Jumpstart for Engaging Networks is designed to close these blind spots. I handle the configuration of Google Tag Manager and Google Analytics 4 to give you a baseline of accurate web metrics.
I coach your team to synchronize UTM tags with Engaging Networks tracking features like ea.tracking IDs and origin source codes to provide the most accurate attribution possible. Then I set up tracking for your online ads such as Meta, LinkedIn or [your ad platform of choice goes here].
The result is confidence in your data. I create a Looker Studio dashboard that makes your Google Analytics and other data more intuitive. Now your team can stop fighting with spreadsheets and start making decisions based on facts, giving you the clarity you need to demonstrate your digital impact.
Outcomes
This project delivers four outcomes that will help your team meet their goals:
| Organizational Outcome | What This Means for You |
|---|---|
| Confidence in Your Data | By resolving technical glitches and tagging errors, we ensure your team can trust that the numbers in your reports reflect reality. |
| Marketing Channel Attribution | Stop the guesswork in your marketing spend. Compare Email, Organic Social, and Paid Ads to see exactly which campaigns are worth your team’s limited time. |
| Reduced Overwhelm & Confusion | We streamline the monthly reporting process. By simplifying your interface and automating your reporting, we free your team from hours of sifting through data so they can focus on high-level strategy. |
| Strategic Clarity | Deliver reporting that clearly visualizes your digital growth. You’ll have the reliable proof you need to demonstrate the direct impact of your digital department without manual data-wrangling. |
The Technical Foundation for Engaging Networks
We handle the technical hurdles of Google Tag Manager and specialized tracking to offer you :
- Elimination of Cross-Domain Blind Spots: We connect the dots between what happens on your site and what happens once a user reaches your Engaging Networks pages, ensuring conversions are tracked all the way through.
- Unified Tracking Codes: We align standard UTM parameters with Engaging Networks’ ea.tracking IDs and origin source codes, giving you actionable insights into your list growth and fundraising
- Optimized Ad Spend: By sending accurate and complete data to your online ad platforms such as META and LinkedIn, you are able to optimize your return on ad spend.
- Clean Marketing Data: We address inconsistencies and gaps in your data tracking setup to ensure your data is clean and ready for accurate comparisons.
- AI Ready Data: AI is coming for us all, with marketing metrics and analysis one of the first to be impacted. Have confidence that your metrics are as accurate as possible, so you can capitalize on whatever comes next.
The 5-Week Roadmap
A process designed to move your team from data confusion to data interpretation.
- Week 1: Priorities & Discovery: We identify your current priorities and define the 3–5 key questions your team needs answered to make better decisions.
- Weeks 2 and 3: Training & Technical Build:
- UTM & Engaging Networks Tag Training: A deep-dive session for your team on how to consistently implement UTM codes and Engaging Networks tags to measure the impact of your marketing.
- Technical Build: We start with Google Tag Manager and Google Analyitcs 4 configuration, ensuring all tags are firing correctly for your specific content management system and Engaging Network setup.
- Tracking Online Advertising: By the end of week three, you have a Google Analytics account that is set up to answer your key questions. From that base we set up tracking for other advertising platforms like META and LinkedIn to ensure you optimize your ad spend.
- Week 4: Dashboard Review: A walkthrough of your new Google Data Studio dashboard to ensure it aligns with your organizational goals and identifies actionable insights.
- Week 5: Dashboard Revisions and Project Wrap: We finalize your reporting views and wrap the project, ensuring your team has the clarity and tools needed for long-term success.
This offer is based on years of working with Engaging Networks clients such as Room to Read, American Rivers and many others, helping them make sense of their web analytics data. Data Habits is an Engaging Networks accredited partner agency.
Investment
Marketing Metrics Jumpstart for Engaging Networks: $4,000 USD
A fixed-price engagement covering technical implementation, data cleanup, and specialized team training.