Google Universal Analytics is being replaced by an entirely new technology, Google Analytics 4. Some things don’t change: Google Analytics is still based on putting tracking codes on your website (and in your mobile app) and adjusting those codes to track user behaviours.
Almost everything else about Google Analytics 4 is new. Join me for three free webinars in June to find out what to do next. Sign up for “Google Analytics 4 Progressives” here.