Search Engine Optimization Jumpstart

A quick start to increasing the visibility of your website with your ideal audience online.

When we work together on optimizing your site for search, we identify keywords your ideal audience is searching for and then work to increase your visibility with that ideal audience.  You will understand the specific ways to improve your visibility in Google and other search engines and have a process to manage and measure your progress. 

Six steps to improve your site’s organic results in search engines:

  1. Search performance dashboard: I create a basic search dashboard that shows the traffic to your site from search engines. This establishes a performance baseline to measure the success of the project.
  2. Keyword and Site Configuration Research: I access your Google Search Console, Google Analytics  and Adwords accounts and come up with a list of search terms to target for optimization during the project. I use Google Search Console and SEMRush tools to identify any site modifications that would improve your on-site search visibility.
  3. Priority Search Terms for Key Audiences: We review the priority search terms, and add any ‘aspirational’ keywords that you want Google to associate with your website. The result is a set of key search phrases that serve the needs of your key website audiences.
  4. Instructional Sessions:  During these are hands-on sessions we use the Yoast plugin and other tools to encourage Google to show more searchers your website when they search for the terms on your priority list.
  5. On-Page SEO implementation: Your staff team and I optimize the most promising pages on your site, based on the list of priority search terms.
  6. Project wrap: Final screenshare to review the project, understand benchmarks and discuss any next steps or recommendations for optimizing the search traffic to your website.

Timeline

Week 1: Kickoff call and search dashboard
Weeks 2 & 3: Keyword and site configuration research
Weeks 4 & 5: Instructional sessions
Weeks 6 & 7: site configuration changes by your team
Week 8: Project wrap call with final recommendations

Cost

$4000 USD plus applicable taxes.