A series of short lessons for progressive online marketers who want to make sense of Google Analytics 4. This series assumes that you were familiar with the previous version – Google Universal Analytics – and want to get up to speed with all the new features (and bugs) in GA4.

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Lesson 1: Welcome to Google Analytics for Progressives
A 2 minute overview of what to expect.

Lesson 2: What’s New, and What Stays the Same in GA4
We look at how Google Analytics 4 is different, yet the same as the previous version.

Lesson 3: How Do I Know GA4 is Set Up Properly?
Things to check in your Google Analytics 4 account to make sure it is working as expected.

Lesson 4: Creating a GA4 Dashboard with Google Looker Studio

An step by step guide to using Google Looker Studio to find all your favourite information in Google Analytics 4.

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