Category: Google Analytics
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Creating a Google Universal Analytics Archive
Your old Google Universal Analytics account is going offline on July 1, 2024. This is the first in a two part tutorial on how to make a basic archive of your old Google Analytics account. Introduction: Creating a backup of your Google Universal Analytics account To create your Google Analytics archive, you are going to…
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What does “Review your data retention settings before they take effect…” mean?
As a Google Analytics user, you likely received a cryptic email from Google with the subject line “[Important Reminder] Review your data retention settings before they take effect on May 25, 2018” It is a slightly confusing email that has no clear follow up actions. Don’t worry, here’s what to do in three quick steps:…
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The Single Most Important Report in Google Analytics
If you only looked at one piece of information in Google Analytics, what should it be? Whenever I look at a new (to me) clients’ account I go straight to this report in Google Analytics that tells me instantly how their website (and online marketing) is doing, and what needs to be done to properly…