Author: Eric Squair
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Remarketing? Update your privacy policy
Remarketing has been referred to as “following people around the internet” : after visiting your site, visitors begin to see your ads on other websites. For example, you may want to show ads to people who have come to your website and visited your donation page, but did not end up donating.
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Your landing pages need some love: Google Analytics can help
Landing pages are the first page your visitors see when they visit your website – their entry point into your site. If you want to improve your online results, they are some of the best places to focus your time and energy. Google Analytics can identify your top landing pages and show you which…
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What does “Untagged Email Campaigns” mean in Google Analytics?
When you log in to Google Analytics, you might see a warning like the one below, telling you you have ‘Untagged Email Campaigns’. What does that mean, and how can you fix it? This warning means you’re not using Google Analytics to track your email marketing – the regular email broadcasts you send out.…