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The Single Most Important Report in Google Analytics
Read more: The Single Most Important Report in Google AnalyticsIf you only looked at one piece of information in Google Analytics, what should it be? Whenever I look at a new (to me) clients’ account I go straight to this report in Google Analytics that tells me instantly how their website (and online marketing) is doing, and what needs to be done to properly…
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Remarketing? Update your privacy policy
Read more: Remarketing? Update your privacy policyRemarketing has been referred to as “following people around the internet” : after visiting your site, visitors begin to see your ads on other websites. For example, you may want to show ads to people who have come to your website and visited your donation page, but did not end up donating.
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Your landing pages need some love: Google Analytics can help
Read more: Your landing pages need some love: Google Analytics can helpLanding pages are the first page your visitors see when they visit your website – their entry point into your site. If you want to improve your online results, they are some of the best places to focus your time and energy. Google Analytics can identify your top landing pages and show you which…
