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How NOT to use campaign tags: links on your site
Read more: How NOT to use campaign tags: links on your siteCampaign tagging is the key to using Google Analytics properly. Done the wrong way, however, it can make your Google Analytics data useless. Campaign tagging – adding some Google Analytics-specific information to the links you send out – is a very powerful technique. If you’re not using it for measuring the impact of your online…
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Google Analytics for Website Redesign
Read more: Google Analytics for Website RedesignI am running a workshop next week called Website Redesign with Google Analytics In the two hour workshop, we’ll quickly review the key elements of these Google Analytics tutorials before applying them to the website redesign process. What You Will Learn From the registration page : During the two hour workshop we will cover A…
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The Three Most Important Reports in Facebook Insights
Read more: The Three Most Important Reports in Facebook InsightsFacebook Insights is a really powerful tool for showing you the impact of your Facebook marketing. It’s like Google Analytics for your Facebook page. Like Analytics, Facebook Insights can be a bit overwhelming. My colleague John Haydon has posted a helpful guide you can use to help you quickly understand what’s working and what’s not…
